Kiira's Commitment to Serve Women of Color in a Post Roe v. Wade America

Kiira Contribuitor
(5 mins read)
Sexual Health

On June 24, 2022, the U.S Supreme Court overturned the landmark case Roe v. Wade effectively ended 50 years of women having the constitutional right over their bodies. While Kiira is utterly disappointed by the decision we are taking this as an opportunity to work harder in promoting women’s well-being through our services and by creating awareness and promoting educational content. As a company founded and operated by women of color, we know this will directly impact our community and transform life in America not only in the coming months but for decades to come. 

Choosing to terminate a pregnancy at any stage is an extremely personal and emotional decision that can and only should be made by one person. The right to choose is not only an issue of human rights but an issue of healthcare. The end of Roe v. Wade only marks the end of safe abortion because women will continue to have abortions whether it is legal or not. The decision does not only end legal safe abortions in many states like Missouri and Kentucky where health disparities due to race and social-economic factors are already significant, but will have effects on access to health and sexual education, contraceptives, and access to routine gynecological care for millions of low-income people.

Women of color, especially those of low socioeconomic backgrounds, already face a myriad of negative health outcomes because of systemic racism in healthcare. Since its conception, Kiira’s main goal has been to make a change in the healthcare system. We want to make a difference for women of color and this is a pivotal point for us to step in and provide seamless access to sex education and personalized women’s care. The high numbers in maternal mortality have always been an issue we want to address as a company. Black women in the US are more likely to die from giving birth when compared to white people. In 2020, the maternal mortality rate for non-Hispanic black women was nearly three times higher than that of non-Hispanic white women a significant increase over 2019. Women of color (Black, Hispanic, and other races) make up ⅔ of abortion patients and are more likely to have an unplanned pregnancy. This is largely due to disparities in access to sex education and contraceptives and is even higher in the Southern States where poverty rates are high, Medicare spending is low, and abstinence is promoted over contraception.

The end of Roe V. Wade goes beyond just safe abortions but will have a ripple effect on the health, economy, and the rights of women for the foreseeable future, especially for women of color. The effects of the decision go beyond being pro-choice or pro-life, beyond political parties or religion, and beyond an unwanted pregnancy. 

Kiira is here to help, we want to offer seamless access to passionate and compassionate OBGYNs that will listen to your needs and will prioritize their emotional and physical well-being. Reach out to us via email to find out more or sign up for Kiira to connect with an OBGYN that will put your health and priorities first!

1. Hoyert DL. Maternal mortality rates in the United States, 2020. NCHS Health E-Stats. 2022. DOI:

2.Diamant J., Besheer M. What the data says about Abortion in the US. Pew Research Center. 2022.